The Party Group
Founded in 2015, The Party Group (TPG) is an event-planning and promotions company that is on pace to sell over 100,000 tickets in 2019 for their North American events. That commercial success, however, needed to be matched with a social media presence as equally compelling as their on-stage product.
CHALLENGE
How can we increase our brand profile? Can an event-planning company have a voice, and impact popular culture?
OUTCOME
A revamped digital marketing strategy centered around conversation and community-building. I worked with TPG to curate an Instagram feed that entertains and engages the public about the latest in popular music.
SCOPE OF PROJECT
Brand Identity
Art Direction
VISUAL LANGUAGE
I studied TPG’s brand guidelines and worked with their existing palette to create a visual aesthetic that displays content efficiently. We wanted the feed to look bold and trendy yet still be highly legible.
SOCIAL MEDIA SUCCESS
In collaboration with TPG’s internal research and content teams, I established a look for their Instagram feed that feels uniquely theirs while meeting all their social media marketing goals. The final experience, launched in July 2019, continues to support TPG’s ultimate objective of becoming an industry leader in music culture and event-planning.
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E: studio.justinhung@gmail.com
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