Gold Bar Whiskey Content Campaign
Gold Bar Whiskey is an award-winning American whiskey brand based out of Napa Valley, California, and the official whiskey of the San Francisco 49ers and Las Vegas Knights.
Looking to grow brand awareness in the Bay Area, Gold Bar wanted to partner with former 49ers football players to promote their upcoming special edition whiskey commemorating Hall-of-Fame quarterback Joe Montana.
That's why Gold Bar came to MILLIONS, the leading social content platform and e-commerce marketplace for athletes. MILLIONS led an end-to-end content campaign for Gold Bar; booking former players like Anquan Boldin, Ricky Watters, and Joe Montana himself to host livestream WatchParties with their fans for 49ers games to promote their new product.
As the web & marketing designer at MILLIONS, I was tasked with creating all the marketing materials to promote the campaign to Gold Bar's targeted demographic and drive conversions to their site.
4 million total impressions that led to over 90% enterprise wide revenue growth for Gold Bar since campaign launch.
Art Direction
Marketing Design
Presentation Design
